Corporate Architecture

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If a company interacts with the public, it is the outer/outward appereance, which is taken notice of first, and the public decides if a company is perceived positively. Therefore corporate design plays a tremendously important role for the sucess of a company.
Corporate architecture is one part of the corporate identity and still predominantly interconnected with communication design.
But do designers know enough about space, or shouldn’t rather architects learn more about communication? Which criteria and strategies have to be taken into account by creating space?
How many and which design specifications are useful, how much freedom is necessary? How can the sucess of corporate architecture be truly made measurable?
At the Cologne Institute for Architectural Design, we intensively deal with architecture in the context of identity communication. Since 2008 these issues are being discussed within our master course “Corporate Architecture” and the equally named research programm.