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Allgemeine Informationen

Samana Loungewear

Yvonne Honold
Head Designer

Yvonne Honold was born in Ebingen, Germany and went to various boarding schools in Baden BWaden and was always interested and involved in design. From drawing to painting to sketching, she was always fascinated and amazed by the creative process and the different creative outlets. After completing her fashion design studies in Instituto Marangoni Milan, Italy (Domenico Dolce from Dolce & Gabanna’s Alma Mater), Yvonne Honold has successfully worked as head designer of the Eva B. Bitzer Fashion House creating incredibly tasteful collection for the brands Fuerstenberg, YBS and Eva B. Bitzer. She speaks German, English, Italian and Spanish. She resides in Stuttgart, Germany.

Yvonne Ledesma
Brand Manager

Yvonne Ledesma is from Dominican and German ascent. She was born in Santo Domingo, Dominican Republic in 1990 and grew up in this beautiful tropical island in the Caribbean. At 15 years old she dipped her toes in the fashion industry designing her own fashion line and organizing a fashion show where she sold all of her one of kind pieces to her family and friends. At 19 she went on to create and have a successful hand-crafted hairband business where she sold her designs to individual clients and a few boutiques around Santo Domingo. Belonging to a pop music band (Yvonne y Marc) and singing since she was a little girl, Yvonne went and did an out of character move and went on to study law. She graduated and got her Law Degree in 2009 and is now pursuing a Master Degree at Zepellin University in Friedriechshafen. She speaks Spanish, English and German.

The Story

After a Market Research Project conducted between 2012 and 2013, the results indicated that Eva B. Bitzer GMBH Fashion House had a niche group that wasn’t being reached with the array of products that the company offered. To make this assessment the study concentrated in two main questions, which are the following:

Who would wear the Brand? (Target)
What designers inspire the creation of the Brand? (Inspiration)

Fürstenberg takes inspiration from Fashion Houses and designers that year after year represent classical designs favoring clean cuts and long-established staple pieces while tastefullfy incorporating modern trends. Some of these brands are: Hermes, Tod’s and Carolina Herrera.

Eva B. Bitzer dares to break the mold with bold sprints and fabrics while staying timelesly classy. The designs take cues from Brands like:Blumarine, Dolce&Gabanna, Versace and Yves Saint Laurent.

So what target market was missing?

Cheeky, Hip, Up-and-coming Young Girls!

Samana loungewear was created JUST FOR THEM!

Our ONLINE SHOP http://www.fuerstenberg-store.de/